ROBESONIA, PA — Reading Bakery Systems (RBS), one of the world’s leading manufacturers of snack production systems, announced the creation of a Europe, Middle East and Africa (EMEA) Regional Operations Center (ROC) to better service and support its customers.
Changes include the promotion of Joe Pocevicius to regional director of EMEA and hiring Roman Romanov for aftermarket sales and technical support. Hassan Harakeh will continue in his role as sales manager for Middle East and Africa.
In this new role, Pocevicius will be responsible for executing strategic and tactical company plans, leading sales, and servicing existing customers in the region, in addition to managing EMEA ROC staff.
Romanov will provide local technical service, support, and parts sales focused on enhancing customer relationships and improving customer service.
“We’re pleased to have such a great team to service our EMEA customers,” said David Kuipers, senior VP of sales and marketing at RBS. “Joe’s promotion is a direct reflection of his leadership and achievements in the region. Coupled with Hassan’s experience and Roman’s local, on-site availability we’ve created an industry-leading customer support and service model.”
Pocevicius started with RBS in 2012 as a project manager and was named European sales manager in 2016. Harakeh, who has been with RBS since 2016 as the sales manager for Middle East and Africa, previously worked in sales for AMF Bakery Systems, a sister company of RBS. Romanov’s new role marks his return to RBS, after originally working as a field support technician from 2011-2018.
