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MEXICO CITY — Grupo Bimbo announced some changes to its leadership, including the promotion of Rafael Pamias to CEO. He succeeds Daniel Servitje, who will transition into the newly created role of executive chair.

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“Rafa is an excellent operator and a strategist with a global vision,” Servitje said. “Since he joined, I have been impressed by his commitment and intelligence. His personal and professional trajectory has given him the experience of leading large organizations. He clearly sees our strengths, but also our opportunities, and what we must carry out to be a better company for the world. He has managed to achieve good financial results in his teams, while also becoming a sustainable company that leaves a mark, as we aspire in our purpose. He has been the architect of our new sustainability strategy.”

As executive chair, Servitje will focus on growth strategy, competitiveness and Grupo Bimbo’s long-term view, while also promoting the culture and focusing on talent development and the interests of the shareholders and board of directors.

“You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years.” — Rafael Pamias | CEO | Grupo Bimbo

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“Serving our associates, customers, consumers, board members, shareholders and investors of this special company has been the privilege of my life,” Servitje said. “It has been thanks to all of you that we are eight times larger than we were in 1997 when I took over as CEO, having carried out 93 acquisitions in this period. We are the largest baking company in the world, with 227 bakeries and more than 151,000 associates in the 35 countries where we operate. Together, we have achieved an unimaginable growth while delivering solid results in each of our key metrics.”

Pamias most recently served as COO of the baking company and has more than 35 years of experience in business strategy and marketing for multinational companies.

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“I’m honored to have been assigned this great responsibility,” Pamias said. “I deeply thank the trust placed in me by the board, shareholders and, of course, by Daniel. You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years.”

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