Rademaker broadens capabilities, announces acquisition and partnership

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Rademaker broadens capabilities, announces acquisition and partnership

13 May 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

CULEMBORG, THE NETHERLANDS — To strengthen its position as an innovator in the bakery equipment industry, Rademaker expanded its capabilities through a strategic partnership and international acquisition.

Effective April 10, Rademaker acquired Form & Frys Maskinteknik, a Danish company known for its advanced bakery equipment for folding, forming and filling a wide range of dough products including pizza and pastry. The acquisition aligns with Rademaker’s long-term strategy to serve and advance the industry with highly specialized manufacturing solutions.

Form & Frys maintains its reputation for engineering excellence through innovative tooling. The company’s machinery complements Rademaker’s production lines, with several joint projects already successfully installed. The Danish company also offers a range of depositing equipment capable of applying sweet and savory fillings in 3D forms.

The collaboration between the two companies began two years ago as a commercial partnership. The acquisition allows Rademaker to expand its product portfolio, support organizational growth and strengthen its strategic pillars.

Form & Frys will continue operating independently under its current management in Denmark. The initial transition phase will focus on maintaining operational continuity while identifying synergies in processes and product development.

Strategic partnership

Rademaker also entered a partnership with Sensure, an Italian company specializing in advanced vision inspection systems powered by AI and self-learning technology. With more than 150 global installations, Sensure’s systems support a wide range of industrial applications, including pick-and-place operations, real-time monitoring and analytics, and automated quality control processes with automatic rejection of non-compliant products.

Sensure’s solutions are designed for bread, pastries, biscuits, pizza, snack bars and more. Both organizations have explored areas of opportunity to accelerate the development of digital products and services.

This partnership will be showcased during iba 2025, where a Sensure system will be integrated at the infeed of the Rademaker Robot.

These two developments represent Rademaker’s dedication to providing high-performing, future-ready systems for the global baking industry. By combining advanced technologies with deep industry expertise, Rademaker continues its commitment to customer value and innovation.