KANSAS CITY, MO — Cake varieties remain a go-to dessert and indulgent snack. Overall, perimeter cakes are posting 0.9% dollar and 0.8% unit gains with minimal price increases, according to Circana data for the 52 weeks ending Jan. 26, 2025.
“Perimeter has outpaced center store for cakes,” said Sally Lyons Wyatt, EVP and chief advisor, CPG and foodservice for Circana. “While not all perimeter cake segments are growing, perimeter layer and loaf/pound cakes showed gains across dollar, unit and volume sales.”
Perimeter layer cakes posted $1.91 billion sales, a 4.8% increase, and a 3.8% gain in both volume and units. Perimeter loaf/pound cakes showed 5.0% gains for dollar sales and a 2.4% increase for unit and volume sales. Lyons Wyatt noted that predominant growth for these subcategories is due to increased sales at food, mass and club channels.