BATTLE CREEK, MI — In a new collaboration Tajín, the leading fruit seasoning in the US and Mexico, and Kellogg’s is encouraging consumers to add some spice to their Pop-Tarts and experiment with new flavor combos.
“As a brand, we love to challenge conventions and defy expectations, and, with the superstar power of Tajín, we knew we could inspire our fans with an unexpected, ingenious combination.” said Heidi Ray, senior director of marketing for Portable Wholesome Snacks. “Tajín shares our dedication to unique flavors, so they were the perfect partner to embrace this ‘Crazy Bueno’ idea.”
The Pop-Tarts x Tajín collaboration is a limited-edition package that includes Tajín’s iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce paired with fruity Pop-Tarts flavors including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler.
“With fall upon us, Pop-Tarts is a warm and new way to experience this universal product,” shared Javier Leyva, director of Tajín USA. “Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts’ fruit flavored filling, frosting and flaky crust.”
The limited-edition collaboration box will be available for purchase exclusively through Pop-Tarts’ Instagram store and on the Kellogg’s online store. Limited quantities will be available and dropping Oct. 25-27 at noon ET for $10.00, while supplies last.
