BATTLE CREEK, MI — Pop-Tarts has teamed up with Apple Jacks to create new Pop-Tarts flavor inspired by the cereal.
The Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts feature green and orange-sprinkled frosting and balance the cinnamon aroma and apple flavor in the breakfast pastry.
Inspired by the success of the Eggo Frosted Maple Flavor Pop-Tarts in 2021, this new collaboration reflects Pop-Tarts’ boundary-pushing flavor innovations.
“We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods,” says Heidi Ray, senior director of marketing, Portable Wholesome Snacks. “With over 50 percent of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering.”
Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will be on shelves beginning in March and a nationwide rollout in April. Customers can purchase an 8-count box for an SRP of $3.84 and exclusively at Walmart in a 16-count for an SRP of $5.02.
