CHICAGO — Pop-Tarts, a Kellanova brand, has put a new twist on its classic toaster pastry offering with the latest addition to its product portfolio.
Crunchy Poppers, available in Frosted Strawberry and Frosted Brownie, feature a crunchy exterior and flavorful filling with frosting and sprinkles on top. The individually packaged snacks appeal to on-the-go consumers and those interested in crunchy snacks.
“In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere.” — Heidi Ray | senior director of marketing | Pop-Tarts
“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand … just with a little more crunch,” said Heidi Ray, senior director of marketing, Pop-Tarts. “In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans’ sweet and crunchy cravings, anytime and anywhere.”
Pop-Tarts Crunchy Poppers will be available in retailers nationwide this month in 5- and 10-count boxes for an SRP of $3.99 and $6.59, respectively.
