Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.
Crunchy Poppers, available in Frosted Strawberry and Frosted Brownie, feature a crunchy exterior and flavorful filling with frosting and sprinkles on top. The individually packaged snacks appeal to on-the-go consumers and those interested in crunchy snacks.
“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand … just with a little more crunch,” said Heidi Ray, senior director of marketing, Pop-Tarts. “In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans’ sweet and crunchy cravings, anytime and anywhere.”
Pop-Tarts Crunchy Poppers will be available in retailers nationwide this month in 5- and 10-count boxes for an SRP of $3.99 and $6.59, respectively.