Pop-Tarts and marketplace Depop collaborate on limited-edition box and flavor-inspired collections

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Pop-Tarts and marketplace Depop collaborate on limited-edition box and flavor-inspired collections

23 Sep 2022

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

BATTLE CREEK, MI — In a recent collaboration with fashion marketplace Depop, Pop-Tarts has transformed some of its most popular flavors into wearable products.

The Pop-Tart x Depop Collection combines of the power of nostalgia and a loyal fanbase. Each of the five flavor-inspired collections incorporates hand-picked thrifted pieces from some of Depop’s top creators.

“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” said Heidi Ray, senior director of marketing, portable wholesome snacks. “Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators perfectly captured the essence of each Pop-Tarts flavor while staying true to their one-of-a-kind vibe, and we can’t wait to see how our fans will style each piece from the collab.”

Creators and their collections include: Emma Rogue x Frosted Strawberry Pop-Tarts; Grey & AJ x Frosted Brown Sugar Cinnamon Pop-Tarts; Jake Fleming x Frosted Blueberry Pop-Tarts; Kai McPhee Frosted S’Mores Pop-Tarts; and Amanda Quach x Frosted Cherry Pop-Tarts.

“Whenever I take a bite of Frosted Strawberry Pop-Tarts, I immediately get taken back to my childhood— memories of playing tag outside with my brother and running through the sprinkler on a Saturday morning,” Rogue said about the inspiration behind her collection. “I combined these memories of nostalgia with elements of red, white and pink to curate an iconic 2000’s strawberry-themed collection – and event – that oozes happiness and playfulness.”

Each item in the collection is priced at $3.59 each — the equivalent of one box of Pop-Tarts.

“Depop has always engaged with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts fuses both together in a fun and unexpected way,” said Steve Dool, Depop’s brand director. “The curated vintage pieces our community gathered together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of thrifting of one-of-a-kind items on Depop.”

In addition to the wearable collection, the brands collaborated for a first-of-its-kind Pop-Tarts x Depop Box, featuring a random assortment of flavors inspired by the unpredictable nature of shopping for thrifted items. Included with the purchase of any item from the apparel collection, the limited-edition boxes will also be available through a giveaway on Pop-Tart’s Instagram page.

The first threes pieces from each flavor collection of the collab is available starting Sept. 23 on the Pop-Tarts Shop on Depop.com and on the app. Throughout the week until Sept. 29, each flavor collection will drop in full at 12:00 p.m. ET/ 9:00 a.m. PT.

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