Yough takes a different approach to frozen pizza dough, incorporating Greek yogurt to amplify the protein content to 40 grams per pizza. Each pizza is two servings for a total of 330 calories per serving.

“I started experimenting with Greek yogurt dough after being diagnosed with ulcerative colitis and looking for a way to keep enjoying foods like pizza,” said Jason Miller, co-founder and COO of Yough. “We spent years perfecting the crust so it delivers the flavor and texture people expect from great pizza, while naturally bringing the protein and simple ingredients we were looking for.”

Yough is launching at Target with three varieties: Mozzarella Cheese, Uncured Pepperoni and Farmer’s Vegetable.

Terms of the investment from Founders Row were not disclosed. Jess Yuan, partner at Founders Row, shared that the company would also serve as a strategic advisor to the Yough team, providing marketing support, brand-building resources and operational guidance as Yough scales its national retail presence and product portfolio.

“We invest in founders who see opportunity where others see a mature category,” Yuan said. “Mike and Jason realized that one simple ingredient, Greek yogurt, could fundamentally rethink the foundation of frozen pizza. As modern consumers increasingly look for everyday foods that deliver both comfort and real nutritional value, that kind of insight is what creates the next generation of food brands.”