PITTSBURGH AND CHICAGO — Philadelphia Cream Cheese is breaking out beyond the dairy aisle with its new Philadelphia Frozen Cheesecake.

Available in Original and Strawberry Swirl flavors, this marks the first frozen cheesecake from the Kraft Heinz brand. The company’s R&D team spent three years developing the pre-sliced permanent portfolio addition, which is made with no artificial flavors or dyes and features a graham cracker crust.

In tandem with the brand-first cheesecake, Philadelphia also launched Cinnamon Frosting, a new flavor of its refrigerated cream cheese.

“Dessert is a daily ritual for many, but not everyone has the time to create holiday classics like cheesecake and cream cheese frosting from scratch every time,” said Kelli Srivastava, senior brand manager for Philadelphia Cream Cheese. “… Our new Frozen Cheesecake offers an effortless way to serve a holiday favorite, while our Cinnamon Frosting brings a nostalgic flavor with its blend of warm cinnamon and brown sugar. With more convenient ways to enjoy our signature creaminess, these innovations make it easier than ever to create delicious moments with Philadelphia.”

Philadelphia Frozen Cheesecake is rolling out now in select retailers nationwide.