PLANO, TX — PepsiCo Foods is expanding its Doritos Dinamita line by introducing Simply NKD, an artificial-free version of its rolled tortilla chips.

The addition follows last year’s launch of Simply NKD Doritos and Simply NKD Cheetos. PepsiCo has expanded Simply NKD across core brands, removing artificial colors and flavors from key portfolios such as Lay’s and Tostitos, and offering consumers a broader range of snacking options.

“Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all — a bold, layered experience made without any artificial dyes or flavors,” said Jess Spaulding, VP of marketing at PepsiCo Foods US. “Building on the momentum of our Doritos and Cheetos Simply NKD launches, this innovation shows how we can continue expanding fan-favorite brands to revolutionize the snack aisle.”

Doritos Dinamita Simply NKD balances chili and lime for heat and citrus — while omitting artificial dyes and flavors — and is available nationwide in 3.25- and 10.75-ounce bags.