PURCHASE, NY — After nearly 25 years, PepsiCo has a new look, which embodies the next stage of the CPG company.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, chair and CEO of PepsiCo.
With more than 500 brands — including Siete Foods, Stacy’s and Sun Chips — in its portfolio, the rebrand emphasizes the wide range of PepsiCo’s offerings. This includes an updated logo, which now features a wheat-like element as a nod to the food and grains aspect of the business, a smile shape representing PepsiCo’s consumer-centric approach, and the “Foods. Drinks. Smiles.” tagline defining the business’s core values.
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, chief consumer and marketing officer and chief growth officer, international foods for PepsiCo. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”
The new PepsiCo branding will span across the company’s digital assets and will be phased in over time throughout product packaging, facilities and signage.
