PLANO, TX — To celebrate the upcoming solar eclipse on April 8, SunChips, a Frito-Lay North America brand, released a limited-edition flavor mashup: Pineapple Habanero and Black Bean Spicy Gouda. The flavor will be available for 4 minutes and 27 seconds, the eclipse’s duration of totality.
The brand created the new flavor in partnership with astronaut and researcher Kellie Gerardi.
“As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips,” Gerardi said. “Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That’s why I’m so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors.”
Beginning at 1:33 p.m. CT on April 8, the eclipse will cast its shadow over US soil, and consumers can purchase the new SunChips flavor while supplies last.
“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse,” said Rhasheda Boyd, VP of marketing at Frito-Lay. “With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.”
