LOS ANGELES — Otis Spunkmeyer, an Aspire Bakeries brand, released its latest innovation in efforts to support in-store bakeries (ISBs).
“Supermarket ISBs are facing unprecedented labor constraints, so there’s a significant need for high-quality, delicious desserts that don’t require high labor investment,” said Paul Stippich, director of marketing for Otis Spunkmeyer. “Delivered in frozen, ready-to-bake cookie dough pucks, Otis Spunkmeyer Red Velvet Cookies — which are only available to ISBs — just need to be baked, packaged and sold.”
The Red Velvet Cookie is the first of several flavors set to roll out this year. The recipe nods to the traditional flavor with the use of Neufchatel cheese. The cookies also include white chocolate chips that contrast the deep red dough.
Due to continuous consumer demand for handheld, portable desserts, the new addition to the portfolio helps ISBs appeal to that interest as well as the “newstalgia” trend.
“Supermarket ISBs are facing unprecedented labor constraints, so there’s a significant need for high-quality, delicious desserts that don’t require high labor investment.” — Paul Stippich | director of marketing | Otis Spunkmeyer
“The cookies feature a classic flavor usually seen in cakes and cupcakes, offering something different than other common cookie varieties,” Stippich continued. “Additionally, the cookie’s rich red color allows for a number of marketing windows throughout the year — not only can consumers enjoy it every day, but it also creates a prime selling opportunity for Fourth of July, Christmas, and Valentine’s Day, all of which are holidays that people associate with the color red.”
The cookies also offer multiple selling zone opportunities for ISBs, Stippich continued.
“When packaged in small clamshells, they can drive impulse purchases from the bakery case,” he said. “They’re also an impressive addition to catering trays when contrasted with other varieties of cookies.”
Otis Spunkmeyer Red Velvet Cookies are packaged as frozen pucks in two different sizes: a 240-count case of 1.5-ounce pucks or a 140-count case of 3-ounce pucks.
