“The cookies feature a classic flavor usually seen in cakes and cupcakes, offering something different than other common cookie varieties,” Stippich continued. “Additionally, the cookie’s rich red color allows for a number of marketing windows throughout the year — not only can consumers enjoy it every day, but it also creates a prime selling opportunity for Fourth of July, Christmas, and Valentine’s Day, all of which are holidays that people associate with the color red.”

The cookies also offer multiple selling zone opportunities for ISBs, Stippich continued.