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Otis Spunkmeyer Birthday Cake Cookie welcomes everyday celebrations

Otis Spunkmeyer individually wrapped Birthday Cake Cookie over blurry background with cookies and sprinkles on white surface
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | PHOTOS COURTESY OF OTIS SPUNKMEYER
BY: Annie Hollon

Annie Hollon

LOS ANGELES — After various seasonal cookie rollouts for in-store bakeries and foodservice, Otis Spunkmeyer, an Aspire Bakeries brand, has unveiled its latest addition to its individually wrapped product portfolio.

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Otis Spunkmeyer Birthday Cake Cookie features a buttery vanilla flavor and a blend of encapsulated sprinkles in eight different colors.

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“Our Birthday Cake Cookie is a party in every bite,” said Paul Stippich, senior director of marketing, innovation and strategy for Aspire Bakeries. “We’ve taken a beloved flavor and packaged it in a way that speaks to consumers’ desire for both ‘newstalgia’ and convenience. This cookie is sure to boost sales for our convenience, vending and retail partners.”

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The 4-ounce individually wrapped cookie is available through distributors and is ideal for c-stores and vending. The Birthday Cake Cookie’s portability and easy-to-eat format also align for independent and small chain restaurants to offer this treat as an option for carryout and digital delivery.

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