LOS ANGELES — After various seasonal cookie rollouts for in-store bakeries and foodservice, Otis Spunkmeyer, an Aspire Bakeries brand, has unveiled its latest addition to its individually wrapped product portfolio.
Otis Spunkmeyer Birthday Cake Cookie features a buttery vanilla flavor and a blend of encapsulated sprinkles in eight different colors.
“Our Birthday Cake Cookie is a party in every bite,” said Paul Stippich, senior director of marketing, innovation and strategy for Aspire Bakeries. “We’ve taken a beloved flavor and packaged it in a way that speaks to consumers’ desire for both ‘newstalgia’ and convenience. This cookie is sure to boost sales for our convenience, vending and retail partners.”
The 4-ounce individually wrapped cookie is available through distributors and is ideal for c-stores and vending. The Birthday Cake Cookie’s portability and easy-to-eat format also align for independent and small chain restaurants to offer this treat as an option for carryout and digital delivery.
