EAST HANOVER, NJ — Oreo’s latest limited-edition cookie is giving consumers the most and a taste of the metaverse. The Most Oreo Oreo was launched alongside the Oreoverse, an interactive digital world where fans can play and explore cookie-themed games for a chance to win prizes.
The newest Oreo addition features two chocolate-flavored cookies with ‘Most Stuf’ levels of creme with a twist —real Oreo grind mixed into the center layer, a first for the brand.
“Oreo is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit,” said Julia Rosenbloom, senior brand manager of Oreo. “The Most Oreo Oreo cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new Oreoverse world.”
The Most Oreo Oreo cookies will hit store shelves nationwide starting Jan. 30 at an MSRP of $4.99, which may vary by retailer.
