In celebration of the partnership, OREO and the Maple Leafs will host an event at Maple Leaf Square before the start of the game. From 5-7 p.m., fans are invited to participate in games for the chance to win branded prizes, engage in photo opportunities, meet special guests and indulge in complimentary OREO cookies.

“As players gear up for each game and fans eagerly watch the action on the ice, we’re thrilled to feature OREO on our helmets and highlight a brand that shares our commitment to pushing the creative limits of fan and consumer experiences,” said Jordan Vader, senior VP of global partnerships, Maple Leaf Sports & Entertainment. “In partnership with Mondelez Canada, we’re excited to offer fans various ways to connect with OREO and the Toronto Maple Leafs throughout the season, including social contests, city pop-ups, in-arena activities and more.”

Earlier this year, the Maple Leafs partnered with King’s Hawaiian, naming the brand as the team’s official bread.