EAST HANOVER, NJ — After much-awaited consumer suspense, OREO has released the fourth and final pack of its cookies made in partnership with Disney Consumer Products and Marvel Studios.
The launch of the first three Marvel OREO Stuf of Legends Cookies invited consumers on an interactive digital adventure to safely deliver the mystery fourth packs and discover the next flavor motif.
Now, the Mondelez International brand launched its Marvel OREO Stuf of Doom Cookies, introducing a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored cream, featuring an embossment of Doctor Doom’s infamous mask.
“With the Marvel OREO Stuf of Doom Cookies, we’re bringing an exciting and interactive finale to the fan-focused journey we started with the launch of the Marvel OREO Stuf of Legends Cookies,” said Matt Foley, VP of OREO. “We marked the final chapter in our most ambitious collaboration yet by handing the story over to the fans. By blending the OREO brand’s playful nature with Marvel’s legendary storytelling, our interactive experience made fans the heroes, setting a new standard for how brands can create cultural moments with passionate fandoms.”
The new packs feature OREO’s color-changing technology, with a black cream that turns consumers’ tongues Doctor Doom green. This interactive feature offers consumers a sensorial experience, a trait impacting a plethora of new product launches.
The launch also invites dedicated consumers to collect all three Marvel OREO Stuf of Legends Cookie Packs and place them side by side to unveil a hidden scene that showcases the full story behind the collaboration.
The Marvel OREO Stuf of Doom Cookie Packs are available for presale online, with a nationwide retail launch on March 2, while supplies last.
