AUSTIN, TX — Yumkies, an online brand known for its bite-sized better-for-you snacks, is launching into the CPG space with a strong sentiment: Protein snacks do not have to be bars.
The gluten-, refined sugar- and seed oil-free company launched a dual-format snack lineup that brings indulgent snacks onto health-and-wellness shelves.
The CPG launch is built upon Power Chip, a single-serve line of mini cookies containing with 14 grams of protein per bag. The product is designed to fit into regular snacking habits.
Alongside Power Chip, the brand is launching Bossy Bites, a low-sugar dessert that provides an indulgent alternative to typical on-the-go treats.
The new collection will launch online first, followed by select retail partnerships, pop-ups and national tradeshows throughout 2026.
