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New Maple Donuts CEO positions company for growth

Headshot of Greg Somerville and Maple Donuts logo
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

YORK, PA AND ERIE, PA — Swander Pace Capital (SPC) has appointed a new leader for portfolio company Maple Donuts, a York, PA-based frozen baked goods manufacturer.

The private equity firm inked Greg Somerville, an experienced food and beverage leader, as CEO of Maple Donuts, signaling a major shift for SPC following its acquisition of the baking company in June.

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“Greg’s appointment represents a strategic milestone in Maple Donuts’ evolution,” said Tyler Matlock, board chair of Maple Donuts and managing director at Swander Pace Capital. “His proven track record of scaling consumer platforms, driving operational excellence and building high-performing teams makes him the ideal leader to capitalize on the significant growth opportunities ahead for Maple Donuts. The Burnside family has been tremendous stewards of Maple Donuts, and we want to continue that legacy.”

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Somerville’s experience includes leadership roles at companies such as Savencia Cheese USA, Land O’Lakes, The Pillsbury Co. and Unilever.

The leadership transition aligns with the next stage of the baking company’s growth and market expansion.

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“Greg’s extensive experience scaling CPG platforms and his deep expertise in channel development make him the ideal leader for Maple Donuts’ next growth chapter,” said Luke Burnside, EVP of sales at Maple Donuts. “His customer-first mindset and operational acumen will strengthen our partnerships across the retail and foodservice channels while accelerating our market expansion.”

The SPC portfolio also includes other baking companies such as St. Methode Bakery and Cafe Valley Bakery.

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