PHOENIX — Café Valley, a leading manufacturer and distributor of baked goods to in-store bakery and foodservice channels, acquired Manchester, NH-based Freed’s Bakery.
“This is an exciting time to be a leader in the bakery business. The acquisition of Freed’s is a key step that expands our leadership position in thaw-and-sell baked goods,” said Brian Owens, CEO of Café Valley. “Our everyday and seasonally targeted range of iced mini cupcakes offers an indulgent, snack- sized treat ideal for special events and gatherings. Iced mini cupcakes are a perfect complement to our core business of cakes, muffins, coffee cake bites and croissants and will provide a key growth area for our retail and foodservice partners. We are incredibly excited to be able to better serve our customers with this acquisition.”