PHILADELPHIA — NBA star and entrepreneur Chris Paul and instant commerce company Gopuff have launched saporous plant-based snacks brand Good Eat’n.
Good Eat’n is a flavor-forward vegan brand that incorporates plant-based ingredients into snacks. The lineup ranges from tortilla chips to other snack foods including popcorn, puffs and porkless rinds.
“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” said Chris Paul. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”
Through vast research, focus groups, taste-testing and more, Gopuff and Paul hand-selected the flavors and products to make sure they appeal to flavor-loving consumers while making plant-based snacks more inviting.
Product flavors include Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn and Classic BBQ Porkless Rinds.
Good Eat’n’s colorful packaging and brand were designed by Utendahl Creative, a Black and female-founded and led studio.
“Creating this entirely new product line with Chris shows Gopuff’s proven ability to not only launch products on its platform, but to serve as a true incubator for brands,” said Yakir Gola, Gopuff co-founder and co-CEO. “As a long-time partner, Chris deeply understands how to leverage Gopuff’s platform to meet the evolving needs of the modern consumer. His passion and commitment to a plant-based lifestyle, along with the integral, hands-on role he’s played in creating this brand since day one has been a labor of love.”
The snacks can be purchased exclusively from Gopuff’s website and range in price from $3.29-$4.29.
