THOMASVILLE, GA — Nature’s Own, under the Flowers Foods umbrella, donated $500,000 to Make-A-Wish. This donation will help the global nonprofit grant wishes for children with critical illnesses through 2026.
“We are truly honored to partner with Make-A-Wish on this meaningful two-year journey, committing to help grant life-changing wishes,” said Krystle Farlow, senior director of brand management for Nature’s Own. “Together, we hope to continue to inspire and spread goodness, one wish at a time.”
The bakery brand also announced a Slice of Hope Campaign to celebrate the partnership. The campaign will include in-store displays to raise awareness for the nonprofit’s mission as well as special-edition bread packaging highlighting the stories of three Make-A-Wish children.
“We are thrilled that Nature’s Own will support the Make-A-Wish mission by raising funds and sharing the hope and joy of a wish to its customers through wish-inspired packaging,” said Leslie Motter, president and CEO of Make-A-Wish America. “We know that these wishes have a lasting impact on the wish kids, their families and their communities, and we wouldn’t be able to deliver that powerful impact without donors and corporate partners like Nature’s Own.”
Consumers can also participate in the campaign by donating to Make-A-Wish through the Nature’s Own website.
