HORSHAM, PA — Nature’s Harvest, a Bimbo Bakeries USA (BBU) brand that’s locally made in California, announced the relaunch of its full line of bread products across the state.
The reintroduction brings consumer-driven improvements to the variety, taste and packaging of the breads. Two new flavors will join the portfolio — Butter and White made with Whole Grain — as well as new front of pack designs which emphasize the brand’s commitment to baking each loaf in the Golden State. The formulation has also been updated for enhanced taste.
Nature’s Harvest’s Healthy Habits line offers a 45-calorie slice option, making it ideal for calorie-conscious consumers. All breads by the brand are free of artificial colors, flavors and high fructose corn syrup. The products are made with real ingredients including real honey, real butter and more.
“We’re so excited to be relaunching Nature’s Harvest in California,” said Mariel Migliaccio, Nature’s Harvest brand lead at BBU. “We listened to consumer feedback and can’t wait to bring our fans a reimagined brand with new packaging, new recipes, and two new flavors that we know will be a hit. Nature’s Harvest is truly a local favorite.”