PASADENA, CA— Nature’s Bakery has announced its newest soft-baked snack, fudgy Brownie bars. Consumers can sample the brownies for the first time at the Natural Products Expo West show, set for March 9-11 at the Anaheim Convention Center.
“When creating new products, we source the Non-GMO Project Verified ingredients for recipes that are simple and delicious,” said Courtney Kaiser, director of product development at Nature’s Bakery. “We’re especially proud of our new Brownie recipe; the star of the bar is vegan chocolate. We keep our consumers in mind every step of the development process — our team bakes so much care into every Nature’s Bakery product and our new Brownie is no exception.”
Baked with whole grains, vegan chocolate and dates, the Brownie resembles a homemade sweet treat developed from a recipe of real cocoa and dates. The baked good is dairy-, peanut- and tree nut-free to ensure it can be enjoyed by all consumers.
“Consumers are increasingly seeking snacks that don’t compromise on taste and deliver the comfort-fuel Nature’s Bakery is known for,” said Vilma Livas, chief marketing officer at Nature’s Bakery. “Developing a delicious, plant-based brownie that’s soft baked and made with dairy-free and nut-free ingredients is a win-win that we’re thrilled to share with our consumers.”
Nature’s Bakery Brownies are available through the bakery’s online store or on Amazon. A six-count box retails for $6. The new product will be released at select national retailers this summer.
