MINNEAPOLIS — Nature Valley has debuted its first savory snack with its latest innovation, Nature Valley Savory Nut Crunch Bar.
Available in three flavors — Everything Bagel, White Cheddar and Smoky BBQ — each bar will allow consumers to have a completely different experience due to the wide range of flavor options.
“Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle,” said Ray Joncas, VP and business unit director, bars of General Mills. “Snacking fans now have the best of both worlds with our new Savory Nut Crunch Bars as a companion to our traditional whole grain oat granola bars.”
Designed for a grab-and-go experience, the Nature Valley Savory Nut Crunch Bars will be sold in 5-count boxes at stores nationwide for an SRP of $4.79.
