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General Mills launches truffle bars, dipped granola squares

Graphic collage by Commercial Baking
BY: Evan Bail

Evan Bail

MINNEAPOLIS — Just in time for Valentine’s Day, General Mills debuted indulgent varieties within its Larabar and Nature Valley brand product lines.

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Larabar Truffle Bars have seven ingredients or less and come in three flavors: Chocolate Peanut Carmel Truffle, Chocolate Raspberry Truffle and Double Chocolate Truffle. They are available in six- or eight-count boxes for an SRP of $8.69 or $10.49, respectively. The bars can be purchased at stores across the US and on Amazon.com.

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New Nature Valley Crunchy Dipped Granola Squares are made with no artificial flavors, colors or high fructose corn syrup and come in Chocolate, Peanut Butter Chocolate and Salted Caramel for a SRP of $4.79 for a six-count box.

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