Milk Bar doubles on chocolate for CPG cookies

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Milk Bar doubles on chocolate for CPG cookies

New Milk Bar Double Chocolate Chip Cookies

1 Aug 2024

ByLily Cota

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she's not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

NEW YORK — Milk Bar is catering to chocolate lovers with a new flavor of its Super Crunchy Cookies.

Joining the brand’s grocery store cookie lineup — which debuted in March 2023 and was featured in Commercial Baking’s New Products Annual 2023 — the Double Chocolate Chip Super Crunchy Cookies are filled with chocolate chips and crispy chocolate cereal. The flavor addition brings the Super Crunchy Cookies portfolio to five varieties.

Each serving of six bite-sized cookies comes out to 150 calories.

Consumers can find the Double Chocolate Chip Super Crunchy Cookies in resealable 4.5-ounce packs at Sprouts Farmers Markets for an SRP of $5.99. The cookies will also roll out on Amazon soon.

Last year, Milk Bar teamed up with Mars to create a 100-count limited drop of cookies hand-baked by Christina Tosi, founder of Milk Bar.