NEWARK, NJ — To celebrate the anticipated release of its M&M’S Crunchy Cookie, the iconic Mars candy brand is partnering with one of America’s most beloved cookie creators, Milk Bar founder Christina Tosi, to release a 100-count limited drop of cookies hand-baked by Tosi.
Inspired by the new M&M’S Crunchy Cookie innovation from Mars, the limited run M&M’S x Christina Tosi Crunchy Cookie features a vanilla cookie base studded with M&M’S Crunchy Cookie candies in the center, surrounded by none other than mini, crispy chocolate chip cookies.
“Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat,” said Christina Tosi, founder and CEO of Milk Bar. “The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie crunchy cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.”
"Celebrating the new M&M'S Crunchy Cookie flavor with a one-time-only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to experience something unlike anything we've done before." — Allison Miazga-Bedrick | senior brand director | Mars Wrigley
Beginning today, fans can scan the QR code on M&M’S Crunchy Cookie packs or visit MMS.com to sign up to be notified when the limited run of M&M’S x Christina Tosi Crunchy Cookies drop. The brand will announce when the drop goes live via social media and by emailing those who opted into notifications. The window to claim a cookie will only be open for a limited time and will be based on a first come, first served basis.
To further support the M&M’S purpose, which promises to use the power of fun to include everyone, with a goal of increasing the sense of belonging for 10 million people around the world by 2025, M&M’S will donate $10,000 on behalf of the M&M’S x Christina Tosi partnership to support the students of Food and Finance High School, New York City’s only culinary-focused public high school, via the Food Education Fund, a non-profit organization that leverages experiential learning to prepare and empower culinary arts students to continue their education and cultivate sustainable careers.
“M&M’S and Mars have long been committed to creating all kinds of colorful fun,” said Allison Miazga-Bedrick, senior brand director at Mars Wrigley. “Celebrating the new M&M’S Crunchy Cookie flavor with a one-time-only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to experience something unlike anything we’ve done before.”
M&M’S Crunchy Cookie flavor features a great-tasting crunchy center, covered in delicious milk chocolate, all wrapped in a colorful candy shell. The product is available nationwide and on MMS.com in Single (1.35-oz.), Share (2.83-oz.) and Sharing Stand Up Pouch (7.4-oz.) sizes. Prices range from $0.89 to $3.49.
