Middleby introduces food processing brand name

BACK TO ALL NEWS

Middleby introduces food processing brand name

11 May 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

ROSEMONT, IL — Over the past couple of years, the Middleby Corp. has made several key decisions regarding the future of its food business spin-off, including naming Mark Salman as CEO of this new independent company. As part of this development, the company announced the new name for this facet of the business: Midera Food Processing.

“Over decades, we have built a global reputation as an industry leader delivering exceptional quality and innovative total line solutions as Middleby Food Processing,” Salman said. “Today, we are proud to start a new chapter as Midera, a name that will continue to reflect the deep commitment of our brands. We are excited about our future as a standalone company and are now launching our identity as Midera.”

Midera will be based out of Rosemont, IL, supported by a team of about 2,800 employees worldwide. The new name and logo both nod to Midera’s origins with Middleby, including the use of “Mid” at the start of the company’s name and triangular elements in the logo that echo those seen in the Middleby version.

“I am confident that the Midera senior team has a solid strategy for growth with the highly respected global business we’ve built over the past two decades,” said Tim FitzGerald, CEO of Middleby. “Under the name Midera, the positive momentum will continue long after the company separates from Middleby and becomes a standalone business. Midera leadership has exhibited financial strength and discipline while delivering industry-leading advanced solutions to the marketplace. The business is well-positioned for future success.”

Midera will officially split off as an independent company on July 6, subject to customary conditions, and will trade under the stock ticker symbol “MFP.” Middleby stockholders will receive one share of Midera common stock for every one share of Middleby common stock they have as of the record date.

Both organizations will host an Investor Day on May 12 in New York, offering additional information on each company’s respective long-term strategy and financial framework.