“Michelle has been instrumental in shaping Simple Mills into the mission-driven, high-growth brand it is today,” McMullian said. “Her deep understanding of the business, strong leadership skills, and unwavering commitment to the company’s purpose make her exceptionally well-suited to lead Simple Mills into its next chapter. We are grateful to Katlin for her vision and leadership and look forward to her continued support in an advisory role.”

Lorge is an 11-year veteran of Simple Mills, building the brand alongside Smith and transforming the company from an early-stage startup into a leading natural cracker, cookie, bar and baking mix brand with distribution in more than 30,000 stores nationwide. She most recently served as the company’s chief marketing, innovation and mission officer, where she led product innovation, built a purpose-driven marketing organization, and advanced wellness and sustainability initiatives. Prior to joining Simple Mills, Lorge spent more than a decade at Kraft Foods, where she led brand marketing and product innovation for Philadelphia, A.1., Grey Poupon and Cool Whip.