COLLEGEDALE, TN — Innovation is booming at McKee Foods’ Little Debbie brand.

Following the launch of the all-new Banana Puddin’ Creme Pie, the brand is switching things up with its Strawberry Shortcake Roll. The well-known grab-and-go dessert will now come in a twin-wrapped format for shopping convenience.

Featuring a strawberry-flavored jelly and creme filling, the sweet good has been around since 1966 and is a popular staple of the snack cake aisle.

“By introducing a single-serve version, we’re making it easier than ever for consumers to enjoy this classic treat whenever and wherever they want, without compromising on the flavor and quality they expect from Little Debbie,” said Chuck Clevenger, associate brand manager at McKee Foods. “It’s the perfect option for on-the-go snacking occasions.”

Consumers can find the 3.4-ounce Little Debbie Twin Wrapped Strawberry Shortcake Roll at retailers nationwide.