Little Debbie release new sandwich cookie-inspired brownies

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Little Debbie release new sandwich cookie-inspired brownies

12 May 2023

ByEvan Bail

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

COLLEGEDALE, TN — McKee Foods announced the upcoming debut of the newest Little Debbie snack, Big Pack Cookies & Creme Brownies.

Joining the Big Pack lineup mid-May, the brownies have a rich fudgy texture and a cookies and creme-style taste. The “big pack” title refers to the size of the individual brownies themselves, including the number of servings per carton.

Vanessa Daniel, consumer insights analyst for McKee Foods, shared some insights from research participants. The participants shared that the new product is a “refreshing change” from the traditional brownie, hailed the convenience of the individually wrapped product for sharing and enjoyed the moist, chewy texture.

Big Pack Cookies & Creme Brownies come in a 12-pack and can be purchased at retailers nationwide at an SRP of $4.99.