Lesaffre debuts new website to simplify solution-finding

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Lesaffre debuts new website to simplify solution-finding

6 Oct 2022

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

MILKWAUKEE — Well-known global yeast supplier Lesaffre created a user-friendly website for customers to navigate the company’s portfolio of ingredient solutions.

In addition to yeast, Lesaffre supplies clean label dough improvers, enzymes, bases, fortification, sourdoughs, toppings, malts and more. The website features a robust product filtering tool which allows for users to sift through products by type, solution, application, process and brand, ensuring customers are finding the best solutions for their challenges.

“From the artisan bakery down the street to the in-store bakery of the local grocery chain to the international wholesale manufacturer, all our customers need ingredient solutions that allow them to tap into today’s trends and solve their baking challenges,” said Bill Hanes, VP of marketing and strategy. “We have been working to develop a complete portfolio of baking ingredients. Now, with the launch of the new website, we’re making it easier for our customers to find the right solutions for their specific applications.”

The website also includes a baking solutions platform titled “Baking with Lessafre” that pulls from the company’s international baking network to offer solutions in the form of six commitments: Bake for Care, Bake for Smile, Bake for Good, Bake it Safe, Bake it Smart, and Bake it Easy.

“Today, Lesaffre is so much more than yeast,” said Hanes. “We are your global baking ingredient supplier, your expert technical support and your solutions-oriented partner in baking. We’re excited to have a website that showcases all the ways we support our baking customers.”

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