LOS ANGELES — Lenny & Larry’s latest innovation elevates a fan-favorite to a bigger format.
The Cookie-fied Big Bar, a take on the company’s best-selling Cookie-fied Bar, is a 90g gluten-free bar that contains 24g of plant-based protein.
“We’re proud to pioneer the snack bar category by creating functional products that satisfy the need for nutrient-dense options, coupled with an element of playfulness,” said Jolie Weber, CEO of Lenny & Larry’s. “Cookie-fied fans expressed their desire for an even more protein-packed version of a product that had become an integral part of their active and on-the-go lifestyles. Now with even more to love, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life with a little bit of humor.”
The Cookie-fied Big Bar is available in two flavors, Cookies & Creme and Peanut Butter Chocolate Chip. This new product highlights Lenny & Larry’s commitment to products that are gluten-free, certified vegan and non-GMO project verified and do not include soy ingredients, high fructose corn syrup, artificial sweeteners or sugar alcohols.
Consumers can purchase any bar from the company in 12-count packages for $27.99 through the Lenny & Larry’s website or on Amazon. Single bar options will be available in select convenience stores nationwide in early 2024 for $2.33.
