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LOUISVILLE, KY — Alani Nu, the better-for-you health and wellness brand, announced the launch of its new and improved on-the-go snack line, Alani Protein Bars.

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Based on customer feedback, the brand reworked its original crunchy protein bar recipe and developed a soft and chewy protein bar in new flavors.

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“Our goal was to give our community what they’ve been asking for — a softer, chewier bar in fun and delicious flavors and we’re just so happy to be able to give them that!” said Katy Hearn, founder of Alani Nu.

Available in three new flavors, Peanut Butter and Jelly, Rocky Road and Caramel Crunch, each bar contains 220 calories or less and up to 17 grams of protein in the bar.

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Alani Protein Bars are available for purchase through the company’s website for $29.99 per 12-pack or $59.97 per bundle, which includes a 12-pack of each flavor. The protein bars will also be sold at The Vitamin Shoppe and GNC stores.

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