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Kellanova, Walmart champion regen ag practices

Rice field with Kellanova, Walmart and Indigo Ag logos in sky
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

CHICAGO — Regenerative agriculture, commonly referred to as regen ag, is a hot topic across the food and beverage space, with the latest efforts to embrace and implement the practice stemming from a new partnership between Kellanova, Walmart and Indigo Ag.

The co-investment, through the Source by Indigo program, helps Arkansas farmers by providing resources, data and technical support to build more resilient, profitable rice farming operations. Farmers involved in the program will receive a financial premium for every pound of rice produced with regen ag, helping them implement more efficient practices such as improved water management and crop rotation.

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This partnership, which began four years ago with Walmart and Indigo Ag, will be strengthened by the additional participation of Kellanova.

“By joining forces with Indigo Ag and Walmart, we’re creating agricultural resiliency that increases farmer revenues, advances climate-smart practices and drives long-term, systemic impact across the value chain.” — Janelle Meyers | chief sustainability officer | Kellanova

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“Kellanova is committed to building a more sustainable future for our business and the communities where we operate,” said Janelle Meyers, chief sustainability officer for Kellanova. “Without farmers, making our foods wouldn’t be possible. Our Kellanova Better Days Promise aims to advance sustainable practices and mitigate the impacts of climate change — but we know we can’t achieve our goals without our partners. By joining forces with Indigo Ag and Walmart, we’re creating agricultural resiliency that increases farmer revenues, advances climate-smart practices and drives long-term, systemic impact across the value chain.”

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In joining the partnership, Kellanova will help unlock new opportunities for farmers. The baking company will also be able to further its commitment to sustainable sourcing and community wellbeing.

“We are excited to see our regenerative agriculture goals becoming reality,” said Mikel Hancock, senior director of strategic initiatives and sustainability at Walmart. “Expanding our partnership with Indigo Ag to include Kellanova reflects the scale of impact we can achieve by working together to strengthen supply chains, support farmers and advance environmental stewardship.”

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