LAWRENCE, MA — Joseph’s Bakery, the leading pita and lavash flatbreads brand in the US, is celebrating its 50th anniversary by taking its products nationwide due to a new partnership with Kroger.
The company will be in over 1,200 Kroger locations, with new items added to 3,000 Walmart stores and select Albertsons Safeway divisions.
The Original Pita, Joseph’s white traditional pita bread, was the first product offering that expanded from being delivered fresh to Demoulas Market Basket stores in New England to an array of retailers including Meijer, Publix, WinCo and more. The top-selling Flax Oat Bran and Whole Wheat line of pita, wraps and lavash are currently available for purchase throughout the US.
“For the past 50 years, Joseph’s has been relying on centuries-old family recipes to craft the freshest and healthiest products for our customers, and the demand only continues to grow,” said Joseph Boghos, chief baker and third generation owner of Joseph’s Bakery. “To see our traditional pita bread, the first product my grandfather Joseph made from my grandmother’s recipe, continuing to build momentum globally is a testament to our quality and timeless recipes.”
To celebrate this expansion, Joseph’s has pledged to donating 50,000 packages of flatbread, pita and wraps over the next year to Lazarus House Ministries in Lawrence, MA. The nonprofit provides food, shelter, clothing and advocacy services to individuals and families throughout the Merrimack Valley area. These donations will grant additional support for the food pantry program. Since August 2020, Joseph’s has donated over 100,000 packages of food to the program.
“The industry has changed dramatically over the years, but Joseph’s commitment to providing high-quality, healthy products to customers and supporting our community has always remained the same,” said Stephen Boghos, third generation owner and VP of business development for Joseph’s Bakery. “We are thrilled to now be offering Joseph’s in thousands of new locations, making our products even more accessible nationwide.”
