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Joanie Spencer, editor-in-chief of Commercial Baking

IBIEducate revamp crosses language barriers

Woman in purple blazer and blue shirt presenting an IBIEducate session at IBIE 2022
PHOTO BY THE INTERNATIONAL BAKING INDUSTRY EXPOSITION
BY: Annie Hollon

Annie Hollon

LAS VEGAS — From QuickBITES presentations to hands-on workshops, the Baking Expo offers dozens of curated sessions that cover the essential information baking industry members seek.

“We were very specific about the type of content that we wanted to elevate for the industry, and this came from feedback from attendee surveys as well as IBIE planning committee members, who are bakers and suppliers,” said Emily Bowers, VP of education and operations at BEMA and co-manager of IBIEducate. “We have curated a program aimed at tackling the industry’s most pressing challenges and opportunities, and more than doubled the number of education offerings at IBIE.”

Key presentations in this year’s lineup include the essential topics bakers and suppliers need to know, as well as hot-button issues including regenerative agriculture, sustainability, e-commerce, automation, AI, succession planning and workforce management.

“With a new generation of bakers coming in, and technology advancements, the workplace has changed,” said Marissa Velie, executive director of the Retail Bakers of America, IBIE planning committee member and co-manager of IBIEducate. “Managers, owners and operators are taking steps to better support and retain talent, and investing in upskilling and professional development can make a huge impact.”

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In addition to leadership insights, participants can also gain knowledge from other segments of the baking industry. Thanks to smaller-scale operations, retail bakers have the flexibility to create new products on the fly. Commercial bakers can gain valuable insights by dropping by retail-oriented education sessions for CPG innovation.

“The retail industry can pivot based on trends and availability of products, so it’s always helpful and insightful for commercial bakers to see what’s happening at a quicker pace of adoption on the retail side,” Velie said.

On the show floor in the West Hall, the Artisan Village, formerly known as the Artisan Marketplace, and the Wholesale Bakers Center, a new show feature in 2025, will offer opportunities to tap into industry insights between booth visits. The area will feature two stages that will serve as the base for more than 50 presentations throughout the course of the show.

“The wholesale topics being presented cover many different aspects of not only the science of baking but also the fundamental principles of running a manufacturing facility,” said Mark Hotze, IBIE 2025 Planning Committee member, chair of IBIEducate and VP, North America for Corbion. “The retail-focused offerings will showcase top trends and techniques in baked goods, as well as business best practices. Ensuring that both wholesale and retail audiences are provided that breadth in programming has always been a strong suit for IBIE, and this year we’re taking it even further with consideration to multilingual offerings.”

The retail side of the show’s educational program is also receiving a revamp. As a result of recent North Hall renovations, IBIE participants can attend education sessions without trekking between the two halls.

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International accessibility

With attendees traveling from more than 105 countries for the triennial event, making the educational program more accessible was also top of mind for the task force as it planned this year’s event. During the IBIEducate application process, speakers had the opportunity to express if they’d like to present in English and/or Spanish.

“IBIEducate will offer more sessions in Spanish, and some will be available for translation in several different languages,” Hotze said. “This reflects IBIE’s ongoing commitment to the development of our industry’s global workforce and supporting the advancement of our grain-based foods industry worldwide. We also expanded our partnership with Mexipan, the leading bakery trade fair in Mexico and Latin America, to bring their Chef Talks program featuring distinguished bakers from Latin America to IBIE 2025.”

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In addition to more Spanish-language content, the show is also partnering with Wordly, an app that translates and transcribes live audio into 64 languages on a smartphone. This app will be free to all attendees via QR codes on display throughout the show.

“It’s a lot easier for people to learn and comprehend in their native language,” Bowers said. “We feel like it will be a real added benefit for attendees.”

With more than 250 sessions, demos and workshops lined up for the event, this year’s IBIEducate program offers bakers from every corner of the industry vast access to valuable insights they can take back to their operations.

This story has been adapted from the April | Q2 2025 issue of Commercial Baking. Read the full story in the digital edition here.

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