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IBIE World Bread Awards celebrate the artisan craft

Judges at the World Bread Awards during IBIE 2022
PHOTO COURTESY OF IBIE
BY: Annie Hollon

Annie Hollon

KANSAS CITY, MO — When baking professionals descend on the Las Vegas Convention Center (LVCC) for IBIE 2025, they’ll have plenty to take in. Attendees can see, taste and engage with all the things that make the baking industry great, from the hundreds of exhibitors spread across 1 million square feet to the substantial IBIEducate programming and beyond. Among these is the IBIE World Bread Awards — powered by the Retail Bakers of America (RBA) and Bread Bakers Guild of America (BBGA) — which makes a triumphant return after its 2022 Baking Expo debut.

Organizers of the nationally acclaimed 7-year-old competition have made a few changes this go-around. This year’s contest will cover 13 categories and take place in the LVCC’s West Hall in the Artisan Village, letting attendees get an up-close slice of the evaluation.

“Our judges are experts in the field and truly at the top of their craft, so watching them evaluate bread is exciting and insightful,” said Marissa Sertich Velie, RBA executive director and IBIE planning committee member. “It’s just one more way IBIE demonstrates and upholds excellence in the baking industry. Bakers pushing themselves to create at the highest level is something we want to celebrate and support.”

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Beyond traditional bakes

Competitors can enter an array of categories, outlined with specific parameters to ensure submissions are consistent. Along with more traditional categories such as ciabatta and baguette, there are also some new ones that reflect current consumer trends, such as sourdough, whole wheat/whole meal and gluten-free.

“We were intentional about designing categories that reflect both tradition and innovation,” said Karen Bornarth, executive director of BBGA. “From naturally leavened sourdoughs to gluten-free loaves and student entries, we wanted every baker to see themselves in this competition.”

In addition to the classic segments, there are open Showstopper categories that offer entrants the opportunity to demonstrate their favorite sweet or savory baked goods beyond the ones in this year’s competition.

The Student Baker category shines a spotlight on emerging industry members. This category’s continued presence reflects IBIE’s investment in the future of baking.

“It gives the next generation of bakers a chance to step into a tradition like the World Bread Awards and showcase their skills on a national stage,” Sertich Velie said. “Creating opportunities for young talent to be seen and celebrated is so important not only for their growth but also for the future of the baking industry.”

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Showcasing excellence

A panel of previous World Bread Awards winners, association members and key industry figures will judge the competition on Sept. 15. Gold, silver and bronze recognitions will be named in each category, along with a $1,000 grand prize winner.

Participating in the IBIE World Bread Awards grants bakers a place to showcase what they do best in front of their peers, gain valuable exposure and feedback, and find connections.

“On the retail side especially, these are craftspeople who are tirelessly creating incredible product every single day,” Sertich Velie said. “To step back from the day-to-day grind and have a platform to present their work — among peers, in front of industry leaders and in a space that truly values quality — that’s powerful. It validates the effort, skill and pride they bring to their craft.”

This story has been adapted from the Avant Food Media’s 2025 IBIE Show Issue. Read the digital edition here.

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