LAS VEGAS — When the show floor doors open for the International Baking Industry Exposition (IBIE), taking place Sept. 18-21, three exhibitor companies will team up for a special fundraiser supporting The Women’s Bakery, a Rwanda-based social enterprise bakery.
Corbion (Booth #2945), Bundy Baking Solutions (Booth #2625) and Shick Esteve (Booth #1101) will donate $5 for every attendee badge scanned. All proceeds will go to The Women’s Bakery.
“After all the world has been through over the past few years, it was important for us to showcase our core values at IBIE,” said Jennifer Lindsey, VP of global marketing for Corbion. “One of Corbion’s core values is care, and part of that is preserving what matters.”
Corbion spearheaded the cause, choosing The Women’s Bakery as a way to provide global care through baking. Founded by CEO Markey Culver, The Women’s Bakery’s mission is to create access to gainful employment for women and to sell nutritious, affordable breads through profitable bakeries in East Africa, specifically in Rwanda and Uganda.
After launching the initiative, Corbion also partnered with Bundy Baking Solutions and Shick Esteve to increase the effort.
“What better way to get the whole industry involved during this important week?” Lindsey added.
During the show, IBIE attendees are invited to visit the Corbion, Bundy and Shick Esteve booths (#5847, #2625 and #1101, respectively) and ask a representative to scan their badge. Each company will donate $5 per badge for a total goal of $15,000.
“As a longtime supporter of The Women’s Bakery, we are excited once again to contribute to their meaningful cause,” said Blake Day, president and CEO of Shick Esteve. “It is humbling to have the opportunity to impact so many lives and help continue their life-changing mission.”
As North American baking companies fight through the struggles of workforce shortage, railway shutdowns, supply chain disruption and more, The Women’s Bakery is fighting to better the lives of women in their bakeries, communities and families, all while fighting for resources like equipment and ingredients. The money raised in the “You scan. We give. They Win!” campaign will help The Women’s Bakery gain access to the materials needed to keep the bakeries running.
“It’s an honor to support an organization that is changing families’ lives through baking,” said Gil Bundy, president of Bundy Baking Solutions. “As a close-knit industry, we all understand how important the support of others has been to our success, especially through the challenges of the last three years. We invite our customers and friends to come together in support of this important cause.”
In addition to the donations collected by the three companies, attendees can also donate directly to The Women’s Bakery by scanning the QR code posted in each booth.
