LAS VEGAS — Before the tradeshow floor opens, Dawn Foods will kick off the International Baking Industry Exposition (IBIE) — taking place Sept. 18-21— when Paul Caske, VP of technical sales, presents “Tips and Tricks for Better Efficiency” Sept. 18 at 8:30 a.m. in Room W305-306 in the West Hall. Caske will join Dawn technical expert Randy McArthur to share best practices for keeping an artisan bakery running smoothly and efficiently. Tips include optimal ways to handle products, tackling labor shortages donut frying tips and ideas for leveraging limited-time offers and seasonal products.
Next, Alexis Gilbert, global brand and communications for Dawn Foods, will present “Breaking Through the Digital Noise – Strategies, Tactics and Tools to Get Your Bakery Noticed Online” at 9:45 a.m. As learned during the pandemic, bakeries need to have an active, authentic presence online for the best consumer interaction. In this session, Gilbert will help bakers leverage the right platforms for their business to cut through the noise to drive traffic — and sales — to their bakery.
On the IBIE show floor at Booth #1601, Dawn Foods will welcome attendees for samples of nearly a dozen donut varieties, as well as hands-on interaction with technical experts who can help bakers create unforgettable donuts of their own.
Photo courtesy of Dawn Foods
With labor shortages plaguing bakeries of all sizes, Dawn will demonstrate its new Dawn Exceptional E-Z Open Flat Icings, designed to help bakers save time. Bakers open pails all day long, and Dawn’s new EZ Open Lids take three times less force to open than Dawn’s current lids, leaving bakers more time to bake and create. At the Dawn booth every day of the show, IBIE attendees can test out EZ Open Lids to experience the ease of use firsthand.
Dawn’s You Deserve a Donut branding, which launched earlier this year, will also be in full display with donut boxes, donut bags and coffee mugs to illustrate how the designs can resonate with consumers.
Technical experts will be on-hand each day to discuss an array of donut production challenges, including matching the right donut frying shortening with the perfect product type for optimal performance and shelf life. A featured new solution is Dawn’s new Pak Perfect Non-Sticky Donut Glaze. This resolves a long-standing issue in the donut industry: the stickiness and dissolving of the glaze on packaged donuts. This solution uses a proprietary formulation that prevents the migration of moisture from the donut to the glaze, which causes the undesired dulling, flaking and stickiness of a product. In contrast, the Dawn Pak Perfect Non-Sticky Donut Glaze is not absorbed by the donut and remains highly stable and non-sticky for five days.
Demonstrating its capabilities as a partner for total bakery solutions, Dawn will showcase its Bakery Essentials line, a trusted source for everyday bakery ingredients and supplies. Attendees can stop by any time throughout the show to sample a Salted Chocolate Chunk Cookie made with Bakery Essentials ingredients.
For more information on these solutions and more, stop by Booth #1601 at IBIE or visit www.shop.dawnfoods.com/ibie2022.
