CHICAGO — Marc Schulman and his daughter Elana Schulman, president and director of special projects, respectively, of Chicago-based Eli’s Cheesecake sat down with Joanie Spencer, editor-in-chief of Commercial Baking, for a live recording of Troubleshooting Innovation during BakingTECH 2023, held in Chicago Feb. 28-March 2. The podcast from BakingTECH will be released in the coming weeks.
The Schulmans spoke candidly about how they balance being an iconic brand with being standard setters — and an innovator — in the industry.