KANSAS CITY, MO — Consumers want it all, and the constant evolution of consumer preferences is one of the biggest challenges faced by the baking industry. Collaborating with an accelerator or incubator program — as a sponsor or participant — is proving to be an effective way for established companies and disruptive entrepreneurs to work together.
While incubators focus more on early-stage ideas and products, accelerators target existing companies that already have a product but need help growing the brand and business. Both types benefit smaller companies by offering mentorship, resources and guidance, and they can also offer value to larger bakers.