PITTSBURGH — Ready, a protein-forward snack and beverage brand, introduced a new flavor to its clean-ingredient Protein Bar line.

With 15 grams of protein, 7 grams of fiber and 6 grams of whole grains, Ready Protein Bars are non-GMO, gluten-free and omit artificial sweeteners, sugar alcohols, polydextrose and additional bulking agents.

The latest flavor, Iced Oatmeal Cookie, will debut at the NACS Show, alongside the brand’s most-purchased Chocolate Chip and Chocolate Peanut Butter flavors.

“Consumers today are looking for high-protein snacks that don’t just taste great but are made with ingredients they understand and trust,” said Brian Cavanaugh, chief commercial officer of Ready. “Our new Iced Oatmeal Cookie Protein Bar delivers on that promise and with a unique flavor combination, giving people a clean option without artificial sweeteners or fillers.”

Ready Protein Bars are available in individual formats and a 12-count box for SRPs of $2.29 and $22.99, respectively.