Hero Bread reaches into retail, quick-service

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Hero Bread reaches into retail, quick-service

2 Feb 2023

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

SAN FRANCISCO — Hero Bread, maker of bread and baked goods with little to no net carbs, 0g of sugar, fewer calories, and higher protein and fiber per serving, is expanding into quick-service restaurants Just Salad and Freebirds World Burrito. It is also launching in Market District stores in three states as well as Chicago-based Dom’s Kitchen & Market. With the expanded distribution, consumers across the US will be able to experience the company’s most popular products from the company, like Hero Tortillas.

“I started Hero to create delicious bread and baked goods that give people the freedom to eat what they want,” said Cole Glass, CEO and founder of Hero Bread. “Launching Hero products in new channels with such reputable restaurant and retail partners aligns perfectly with what we’re hoping to achieve at Hero Bread, increasing accessibility to our great tasting options for consumers nationwide.”

In 2022, Hero Bread began selling directly to consumers through its website. The company then expanded to selling product on Walmart.com and Amazon.com and has continued to grow its distribution.

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