MEXICO CITY — Grupo Bimbo has announced an agreement to acquire UK-based St. Pierre Groupe, which owns Baker Street, Paul Hollywood and St. Pierre bakery brands.
According to the Mexico City-based baking company, the acquisition of St. Pierre aligns with Grupo Bimbo’s strategy for growth through “positioning itself with premium brands and grain-based products.”
“St. Pierre Group is a company whose exceptional consumer focus and superior quality have made it the number one in taste and preference in the markets and categories in which it competes,” said Grupo Bimbo in a statement.
The UK bakery — known for its premium line of brioche products ranging from sliced bread and pastries to sweet bread — has a presence in global retail and wholesale markets with its three brands available in more than 35,000 stores worldwide in regions including the UK, US, Europe and the Middle East.
