BOULDER, CO — Rudi’s Organic Bakery and Rudi’s Gluten-Free Bakery, bread pioneers and leaders in traditional bread making, embark on the New Year with the brand’s sights toward exponential growth in 2021.
The past year was a landmark year for the company as Rudi’s Organic Bakery and Rudi’s Gluten-Free Bakery were purchased by Promise Gluten-Free in May 2020, and Brian McGuire was brought on as CEO to lead the company’s next chapter. With beginnings as a small Boulder bakery, the company has grown to more than 86 employees.
Rudi’s has recently brought industry veterans into the fold to guide the brand in 2021 including new heads of finance, operations, marketing, food safety and compliance, procurement, sales, and engineering. Under new leadership, and with the vast expertise of Promise Gluten-Free, Rudi’s is poised to drive disruptive innovation in the bakery and frozen food aisles in the months ahead with the unveiling of new packaging, brand identity and modernization of the product lineup.
Known for its small-batch baking techniques to deliver organic and gluten-free products that encourage a healthy and delicious life, Rudi’s has been on a mission for more than four decades to make artisan and gourmet packaged baked goods more accessible to consumers nationwide. The Rudi’s Organic Bakery and Rudi’s Gluten-Free brands have developed a devoted brand following of consumers who are actively seeking to enjoy bread without compromises.
The past year was a landmark year for the company as Rudi's Organic Bakery and Rudi's Gluten-Free Bakery were purchased by Promise Gluten-Free in May 2020, and Brian McGuire was brought on as CEO to lead the company's next chapter.
The company has maintained a steady growth pace in the natural channel and will fast-track innovation in the commercial bread space this year with a total of 55 SKUs across the organic and gluten-free profiles by the close of 2021.
“This is an exciting time for Rudi’s Bakery, as we have enlisted new hires across the company that are actively advancing our reach and innovation pipeline,” McGuire said. “We are confident in the upcoming growth opportunities for the brand and look forward to delivering simple, better, healthier bread to more families in the months and years ahead as we address gaps in the market and reach more consumers.”
