CAMDEN, NJ — To celebrate more than three decades of Pokémon, Goldfish partnered with the entertainment franchise to bring familiar characters to the snack aisle.

The Pepperidge Farm brand, under The Campbell’s Co. umbrella, launched four limited-edition collectible packs featuring consumer-favorite Pokémon: Bulbasaur, Charmander, Squirtle and Pikachu. The baked cheddar crackers contain no artificial coloring and are available in collectible-inspired packaging. The launch also marks the first time Goldfish has released crackers in a single color.

“Teaming up with Pokémon for this limited-edition launch is all about bringing fans a collaboration that feels fun, familiar and made for sharing,” said Mike Fanelli, senior director of Goldfish. “As one of our biggest collaborations yet, this release combines the excitement of Pokémon that many parents grew up with — now reimagined for snack time with their kids.”

The Goldfish x Pokémon Bulbasaur, Charmander and Squirtle edition packs are available at retailers nationwide, while the Pikachu edition pack is available exclusively at Walmart and Target. All 6.6-ounce bags will be available for an SRP of $3.69.